Why a business needs a website? Top 6 Reasons to invest in website.

“Getting a quality website is not an expense but rather an investment.” ― Dr. Christopher Dayagdag

Being a business owner have you ever come across the term digital-first mover? Chances are certainly yes, you do have. It’s a digital era and 70-80% of the US population explore online about any business before making a visit to its brick and mortar location. There are 30.7 million small businesses in the U.S. (SBA, 2019) and almost 50% of them do not have a website. The figures clearly specify why a business needs a website.

Researching online is paramount for today’s digitally armed users. With the growth in global smartphone users and technology advancement, customer journeys are redefined. It takes a lot of hard work to build a successful business. And today’s smartphone users are turning to search engines to find out about the products and information they require.

Your business online absence may become the major cause for you to miss the opportunity to elevate it, regardless of your business size.  Today, on average Americans spend 23.6 hours online each week and nearly 5 hours daily on their mobile devices. So, if you want to be discovered where people are spending their time, it’s essential to have a website. You need a high-performance website to put your brand story in front of the people, which they can reference again and again for information and help convert site visitors into paying customers.
Let’s discuss the top 6 reasons for businesses to invest in a website.

1. Enhances Brand awareness and visibility

   The prime benefit of a business website is the boost in brand recognition and visibility. Interestingly, a study by KPMG revealed that retail websites or online shops brought initial product awareness, to 30% of consumers.

   Today’s tech-savvy consumer ‘Google’ a product before purchasing it. According to Google, 83% of US shoppers search online before going into a store.

   Every single search done online signifies user’s curiosity to know about a product or category. A brand website offers you the opportunity to be present and show up in the search results. Although it requires additional efforts to be listed in search engine results.

   

   Credit: Think With Google

   Every brand that shows up in GSR ascertained a brand uplift. And let’s not forget the users are more likely to purchase via more specific and brand-focused searches.

   Let me share here a quick short story of one of our recent clients.

   A very reputed professional in his field, he was losing his potential clients to his competitors. Partly aware of the digital revolution while being busy in his research work, he felt helpless in managing his client inquiries.

   We helped him realize the importance of a business website.

   In today’s digital world we all have multiple brand interactions every day. To recall the prominent brands is as easy as ABC even for kids. In fact, if you ask yourself popular products of different brands, you may come up with a long list.

   Smartphones? Samsung, Apple, Vivo

   Toothpaste? Colgate, Close-up, Arm & Hammer

   Sports Shoes? Nike, Puma, Adidas

   You may or may not know these brands. You may even share a special association with them for their reliability, affordability, modern and up to date factors. But when you plan to purchase something, you are naturally drawn to gather more and more information about products and its features, specifications, etc.

   This is where a website fulfills the need of business by providing up to date information on a brand entity and its products. It helps you to increase business visibility and awareness. A website can be used to offer special deals and discounts, new product launches, building the customer knowledge base, etc. for your brand.

   Happy with his new professional website this is what he says now, “The new website is, in reality, saving me a lot of time by implementing different tools that I didn’t even know I could use a website for. I am witnessing a huge increase in online appointment requests. And happy with the kind of exposure my website is bringing to my business.”

   Hence, you can see one of the major advantages a website brings to businesses is boosting brand awareness and visibility.
   
   

2. Ensures business credibility

   With the ever-evolving global digital network, businesses have recognized the importance of web presence (71% of small businesses in the US have their own website – Clutch).

   Today’s tech-savvy customers rely mostly on the web to find information regarding brands, products, new companies, new launches, discount offers, price variations, etc. A business’s digital presence can lead to success in discovering target potential customers.

   A website allows consumers to interact with your company profile, products, and work culture. Your business’s digital space is the area where you can, not only showcase products but also share valuable knowledge with consumers. Sharing the company’s mission and vision, maintaining a transparent work culture, adding helpful knowledge base, videos, content, images on the website helps in building a company’s trustworthiness. This ascertains the credibility of any business and fosters a customer relationship that longs last.

   Furthermore, you can establish your authority in the industry via the website. The information and content on a website demonstrate the expertise and knowledge of the business. Publishing educational and valuable information on your business website attracts and encourages customers to convert. The web content can position you as the preferred website among consumers to make their purchases from. Owning a likable and trusted website by consumers is very important, as 30% of consumers prefer buying from a trusted website as compared to price-based purchases.

   Professional website design can help you outshine your competitors. The more unique, authoritative and informative your web content is, the more are your chances to stay ahead of your competition.

3. Boosts digital marketing results

   Global digitalization has connected the users across the world. With the rapid growth in the use of computers, smartphones and other electronic gadgets people across the globe are more often using the internet with ease and convenience. The digital world in recent years has changed the way we associate, share information and systematize the flow of work with others. The Internet has become an essential part of our lives.

   Digital marketing is a compilation and distribution of advertisements focused to connect your business to the target audience via different digital channels like the blog, social media, email marketing, search engines, etc.

   The need for a website for businesses cannot be ignored as a website serves as the core of digital marketing efforts. Your website manifests the brand, products, quality, customer service your business deals with. Every digital marketing campaign tries to divert the audience towards your web-based business address aka landing page. (A landing page is a specially customized webpage to showcase special offers, product launch, special deals. It resides on your website.)
   Website design and development play a crucial role in creating a good impact on your target audience. Your website is the digital representation of your brick and mortar business. It is the first point of contact for your potential target customers. The more precise, the more elegant, and easily navigable information available on the website is made enhances the user experience. This, in turn, boosts the probability of users returning to your digital address improving your web business likeability.

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   Data from website analytics reveals the user engagement information with your business and brand.  Apart from knowing your audience’s behavior, you can track the effectiveness of your digital marketing campaigns.

   The business values, mission, and philosophy and various other factors that together constitute a brand are illustrated through a website in the digital world. Your website is the medium to showcase your brand products and services. It’s a place where the user experiences the kind of company you are. What are your company’s core values? What and to whom are the services provided? How valuable are the services your business offer? What benefits and advantages you have over your competitor?

   Likewise, a website can answer any questions to the target audience drawn towards your business via digital marketing campaigns. A professional and good- looking website (with UX design) turns to be a powerful and effective tool in reinforcing your brand and business.

4. Helps in building customer relationship

   A website is the 24/7 accessible channel for your customers to interact with your business. The information shared on your website should be transparent and easily accessible to customers. Handy information leaves a positive impact on every audience visiting the site. Building better customer relationships is another important factor your business needs a website.

   A professional designer website with artificial intelligence, easy to navigate interface and educational content enhances the user experience. When someone visits a website where he can search the information easily, gets answers to his questions, gets the next steps direction, experiences ease of purchase; he naturally gets interested to revisit it and won’t hesitate to refer it to his friends and family.

   So, how does the website help in building customer relationships? Simply, by providing you the opportunity to offer customized and personalized solutions or services to your customers.

   It is estimated that by 2021, an additional $394 billion in revenue could be gained from Artificial Intelligence adoption in CRM activities in the United States (Statista.com).

   Analyzing and evaluating customers’ search and purchasing history helps you understand his needs and requirements. You can collect feedback, take surveys, build your email list, send newsletters via your website to your potential customers.

   Keeping your content fresh and updated, sending offers on emails, showing personalized deals to the target audience, are some of the ways to attract new visitors and potential customers to your web site.

   When a business takes time to know its customers, it wins their hearts and ultimately develops a good customer relationship.

5. Round the clock availability to a global customer

   The Internet has brought together the seven different worlds with no boundary in between. A website’s greatest benefit is 24/7 accessibility to customers. The Internet knows no day and night. Your target audience can see and collect information about your business, purchase products, and services 24 hours a day irrespective of time and your native place.

   Shoppers today are more confined to their digital devices before visiting any store physically. Globalization or global eCommerce has commenced the digital purchasing habits of shoppers. The globalization of businesses has not only influenced the shopper’s purchasing habits but the entire retail experience by integrating digital touchpoints in the purchase journey.

   With the rapid growing technology adoption and infrastructure improvements, more and more consumers are coming online. Familiarity, knowledge, and ease of using digital platforms have influenced today’s shopper not to hesitate in making a purchase from overseas businesses.

   A professionally designed business website can prove to be the halt to customer journey of searching a product, reading product reviews online while using personal mobile devices to assist in shopping at the physical store. The continued ever-growing use of digital platforms the importance of a website for businesses to connect with the global audiences is inevitable.

6. Demonstrate your own willingness to invest in the business

   Having a corporate website not only demonstrates your love and dedication for your business but also your desire to take your business to the next level. Investing in a website has become a necessity for business owners to amplify with the latest business and technology trends like artificial intelligence, video conferencing, online marketing, customer relationship and expectation management.

   The growing market competition is another factor to account for the need to invest in the website for your enterprise. And with a focused online website your corporate competitiveness is ascertained to your rivals.

   A professional and easy to use website that follows the latest design and technology trends inspire people to connect with your business. It takes on the multiple roles of marketing, sales, trainer and customer support representative for your company.

   Technology is all about making life easier and when you offer your consumer a 24/7 active channel to connect with your business, register review and solve their problems, you are making their life easier. These things indicate your commitment to your customers and business. Afterall a successful business is backed by happy customers.

Conclusions:

With the rapid growth in globalization, a website is the foremost key channel to ascertain the success of any firm.

No matter, if you are an established business that has seen and survived the ups and downs of the market or a newly launched start-up, the digitally connected world identifies the authenticity and credibility of companies with their website.

To attract digitally equipped consumer a digital web presence is a must for companies and business owners.

The global marketing trends are shifting from traditional to online, a website can assure success to your digital marketing efforts.

Your website demonstrates your enthusiasm and commitment to grow your business.

Entrepreneurship is about investments and returns, a web-based business channel can boost your ROI with its reach to a global customer.

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