Audience engagement services

For sustainable growth, higher omni-channel audience engagement is crucial. We combine brand stories, artificial intelligence and predictive user profiling to engage the right people, through the right channel, at the right time.

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We activate brands across all audiences and touchpoints

In todays hyper-connected and ever-evolving digital world a brand can have diverse and multiple audiences. WeCT collaborate with you to ensure your brand story is delivered consistently everywhere, making the most of the moments that matter.

We help you understand your customers and define the experience that your customer seek. We create omni-channel experiences through content, campaigns and channel activations that are felt across every stage of the customer journey in ways that resonate, are relevant and are valued. Our data-backed campaigns are designed to capture attention and amplify demand, leads and revenue generation.

Market opportunity & segmentation

We leverage our user experience, audience profile and segmentation expertise to define an overall engagement strategy.

Campaign strategy & design

We create niche specific, highly targeted, personalized content to help you design and execute creative experiences and effective marketing across B2B and B2C, brand, awareness, engagement, loyalty, retention, acquisition & recruitment.

Evidence-based narratives

We use data-based target audience-centric research methods to decode your customer’s intentions, sentiment and context to help you better understand their frame of mind. Then we use this knowledge to create dynamic, flexible and personalized content that truly engages.

Total audience engagement

We understand the new digital landscape and evolving customer expectations. We also know that personalization matters more than ever. Our deep experience into new and evolving digital technologies mean our team understand how to craft personalized messages to connect a brand’s look, feel and story with its audiences at the right time on the right platform and device — helping acquire new customers, grow wallet share with existing customers, and retain the most profitable customers.

Audience insights

Gather and analyze customer / user behavior and demographic information to generate insights. This knowledge is then used to deliver hyper-personalized and hyper-localized offerings.

Purposeful innovation

Our collaborative processes together with a range of strategic, creative and innovation resources help you drive audience engagement and growth in completely new ways.